![]() Into the Mainstream Becoming mainstreamįor the first few decades of IMAX, almost every single film they made was documentary in nature and could only be seen at purpose-built theaters. ![]() The auditoriums that project IMAX films are also large, with a unique style of stadium seating that emphasizes having the audience directly face the screen at all times. These projectors use a unique xenon arc lamp that is extremely sensitive and must be handled with extreme care. With large film stock and cameras come large projectors, which have their own unique way of projecting the film stock vertically. This is the main reason that films shot on traditional IMAX film stock are often under an hour in length non-IMAX films that incorporate the traditional film stock also don’t often shoot more than an hour of footage. ![]() This massive film stock is shot vertically on large but noisy cameras that can only ever shoot between 30 seconds to two minutes of 12k resolution footage at a time. ![]()
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